Because my media hound colleague advises that if you are at a Thing Outside where the media are, you should wear red and they will take a picture of you. Also, ask them, "would it be easier for you if I wear your microphone?" then they will have to follow you around with their camera. When you are doing this, make sure to say the name of your church alot.
What was that thing Paul said about speaking Greek to the Greeks or whatever? Same deal.